YOUR Custom Local Marketing Manual
Franchisors - Why You Need Us
- Franchisors must provide franchisees with a turnkey LSM playbook.
It’s not optional—it's essential to protect the brand, drive unit-level growth, and ensure franchisee success. - Franchisees invest in a franchise to receive actual marketing support.
They expect guidance and communication -- not just brand recognition. - Understanding the P&L and effective local marketing drives unit profitability.
Profitable franchisees are more likely to reinvest, expand into new trade areas, and refer others. - Engaged, successful franchisees fuel system-wide growth.
Happy franchisees attract future franchisees—and reduce franchisor headaches. - A custom-built marketing manual empowers franchisees to win locally.
The “Manual” translates brand strategy into street-level execution—organized, proven, and easy to follow. - You need seasoned marketing and operations experts who understand franchising inside and out.
We deliver more than templates. We deliver results!
Franchisors Need Us
You need a turnkey LSM marketing solution that actually gets used, and your franchisees need easy access to a custom, brand-approved, online LSM manual they won’t ignore. That’s exactly what we provide—backed by proven experience and a solid track record of helping franchisors and franchisees succeed.
Here's Where We are Different ... The Profit & Loss Statement!
LSM is driven by the P&L.
- Specific tactics are provided to maximize the 3 Sales Drivers: CUSTOMERS, TRANSACTIONS, and HIGHER AVERAGE CHECK.
- What you WILL receive is a comprehensive Manual to establish your Franchisees in their designated trade area.
- We'll develop brand-specific steps to strategic, data-driven tactics.
- Your franchisees will know exactly how much they need to sell by the hour to hit breakeven, because clarity and control are a lot more effective than crossing fingers and waiting.
Be The Focal Point of the Community
As a franchisor, you know the power of establishing a local presence. LSM Source helps your franchisees become the focal point of their communities by fostering connection, trust, and impact. The LSM Source Manual provides brand-approved assets your franchisees can use immediately, all built around the 3 core sales drivers to drive consistent, local growth.
Additionally, local marketing is critical to the success of any franchise because it bridges the gap between a national brand and the unique needs of each community. While brand recognition may get a customer in the door, it's local relevance that keeps them coming back. Franchisees who engage in strategic local marketing build stronger relationships with their community, increase visibility, and earn trust where it matters most—right in their neighborhood.
Whether it's sponsoring youth sports, running geo-targeted ads, or hosting a Grand Opening event, local marketing allows franchisees to show up in meaningful ways that resonate with local customers. It also enables them to respond to regional trends, preferences, and competitive conditions—something national marketing can’t always do effectively on its own.
In short, local marketing isn’t just an optional add-on; it’s a vital part of building brand loyalty, driving foot traffic, and maximizing each location’s revenue potential.